SELECTED WORKS
LO SCARABEO
Brand Identity, Art Direction, Editorial | 2025
Instructor: Courtney Gooch
Lo Scarabeo is an Italian publisher renowned for its diverse tarot and decks full of inspirational themes, founded in 1987. The name, Lo Scarabeo, is Italian for "the scarab" or "the beetle," symbolizing transformation and ethereal regeneration. This new identity suggests mystic visuals of victorian gaslight style old ephemera to convey the essence of spiritual traditions.
MIRACLE-GRO
Brand Identity, Art Direction, Packaging | 2025
Instructor: Courtney Gooch
Miracle-Gro is one of the largest household brands for gardening and various plant fertilizing products in the US. This new identity captured the visual languages of extraterrestrial subject matter retro science-fiction magazines from the late 20th century.
OLAFUR ELIASSON
Graphis New Talent Awards 2025
Honorable Mention
Brand Identity, Art Direction, Typography | 2024
Instructor: Pedro Mendes
A visual identity for the Olafur Eliasson’s special exhibition held in MoMA. From his various floating polyhedric sculptures—a combination of complex, structural frames and translucent plates with vibrant, visionary colors, I created modular typeface based on the triangular grid system.
SÓNAR BARCELONA
Brand Identity, Art Direction, Typography | 2025
Instructor: Courtney Gooch
Sónar Barcelona is an electronic music festival combined with diverse digital platform based in Barcelona since 1994. To reflect its wide collaboration of cutting-edge technology with electronic music, I created thin and linear customized typeface that resonates with the core value of the festival.
WAFELS & DINGES
Brand Identity, Art Direction, Packaging | 2026
Instructor: Courtney Gooch
Introducing a new identity for the renowned Belgium waffle chain located in NYC. This new visual system mirrors the authentic Belgium's cultural heritage through Art Deco stylistic choices.
AZIENDA TRASPORTI MILANESI
Brand Identity, Art Direction, Typography | 2026
Instructor: Courtney Gooch
Azienda Trasporti Milanesi is a municipal public transport company of Milan, Italy. By conveying its visual language from the Italian Futurism arts of the early 20th century, this new identity serves a bold idea of mechanical movement and dynamic gestures.
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