CELESTE JEONGWON PARK

Celeste is a graphic designer based in New York City and Seoul. Specializing in visual identity, art direction, typography, and motion. Always open to new ideas and conversations. Currently at Cardigan.

celestejwpark@gmail.com
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MIRACLE-GRO Brand Identity, Art Direction, Packaging, AI | 2025

Miracle-Gro is one of the largest household brands for gardening and various plant fertilizing products in the US. This new identity suggests the playful visual languages of extraterrestrial subject matter retro science-fiction magazines from the late 20th century. *All the extr
aterrestrial flora images on each package are generated by Midjourney.



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