SELECTED WORKS

LO SCARABEO

Brand Identity, Art Direction, Editorial | 2025
Instructor: Courtney Gooch

Lo Scarabeo is an Italy-based independent publisher renowned for its diverse tarot and decks full of inspirational themes, founded in 1987. The name, Lo Scarabeo, is Italian for "the scarab" or "the beetle," symbolizing transformation and ethereal regeneration. This new identity suggests mystic visuals of the Victorian gaslight style old ephemera to convey the essence of spiritual traditions.

MIRACLE-GRO

Brand Identity, Art Direction, Packaging, AI | 2025
Instructor: Courtney Gooch

Miracle-Gro is one of the largest household brands for gardening and various plant fertilizing products in the US. This new identity suggests the playful visual languages of extraterrestrial subject matter retro science-fiction magazines from the late 20th century.

AZIENDA TRASPORTI MILANESI

Brand Identity, Art Direction, Typography | 2026
Instructor: Courtney Gooch

Azienda Trasporti Milanesi is a municipal public transport company of Milan, Italy. By conveying its visual language from the Italian Futurism arts of the early 20th century, this new identity captures a bold idea of mechanical movement and dynamic gestures.

OLAFUR ELIASSON

Graphis New Talent Awards 2025
Honorable Mention

Exhibition Identity, Art Direction, Typography | 2024
Instructor: Pedro Mendes

A visual identity for the Olafur Eliasson’s special exhibition held in MoMA. From his various floating polyhedric sculptures—a combination of complex, structural frames and translucent plates with vibrant, visionary colors, I created modular typeface based on the triangular grid system.

FLORA LANGUAGE SCHOOL

Brand Identity, Art Direction, Typography | 2026
Instructor: Natasha Jen

Flora Language School is a language school that treats language as living matter. The name contains a productive tension: Flora suggests wild growth, expressions, and seasonal variation. The way language evolves is like an organic system. It initially has its own alphabets, grammar, and rules. After, it adds uncalculated fluidity by picking up slang, dropping formality, and changing meaning across generations.

SÓNAR BARCELONA

Brand Identity, Art Direction, Typography | 2025
Instructor: Courtney Gooch

Sónar Barcelona is an electronic music festival combined with diverse multimedia arts based in Barcelona since 1994. To reflect its wide collaboration of cutting-edge technology with electronic music, I created a thin and linear customized typeface set that resonates with the core value of the festival.

OUT OF ORDER

Brand Identity, Art Direction | 2026
Instructor: Natasha Jen

Out of Order is a late-night laundromat that is also a bar. People may come to do their laundry, to have a quick drink, or, ideally, to do both at once. It is an ordinary business assembled from two ordinary activities, though the combination is somewhat less ordinary. Laundry belongs to one kind of routine, drinks at midnight to another. Bringing them together creates a place with its unusual joy.