Celeste Jeongwon Park
Multidisciplinary designer based in New York City and Seoul. Currently a junior at the School of Visual Arts.


1. Olafur Eliasson
Brand Identity
2. Bodega Brand IdentitY
3. Cobble Product
4. Proust Packaging, Brand Identity
5. Botanical Garden Editorial


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©2025 CELESTE JEONGWON PARK

Bodega
Brand Identity, Art Direction, Typography
2025
Introducing a new bodega, a reimagined corner store in NYC that blends the restorative touch of an apothecary. This bodega delivers an ethnic, nature-based remedy for the moderns, especially for those who need therapeutic methods after their daily routine. During the daytime, it is your go-to for quick snacks and everyday essentials; by nighttime, it transforms into a haven for healing, offering herbal remedies, curated wellness products, and a soothing ambiance to unwind. It is where classic convenience meets modern care, right in the corner of the city.