Proust
Packaging, Brand Identity, Art Direction, Typography
2025Proust is a bottled air brand which delivers sweet scents that evoke your good old memories. Along with our theme of proust effect, selected scents are from famous desserts of the well-known bakeries located in all around the world: tiramisu from Italy, madeleine from France, baklava from Türkiye, chocolate chip cookies from United States, flan from Spain, and medovik from Russia.