Cobble
as Team +82 (w/ Jia Kong, Ruby Lee & Yeeun Min)
role Designer
Product, UI/UX, Brand Identity, Art Direction
2024
Cobble is a safety-comfort product which we designed as a form of keychain. It provides immediate support services that utilizes AI to suggest safer routes, notify real-time alerts to connected users, and provide an SOS button in case of emergencies.
Came up with the name Cobble that can be utilized with the form and function, while comprehending the keywords that could describe our project, such as comfortable, accessible, firm, etc.
Created the brand identity of Cobble, while shaping out the appearance of our physical product.
Created a wordmark of connecting C and O to visualize the toggle structure of our product.
Integrated several footages of out final video with AfterEffects and added background music that suits well with the concept.
Organized, prototyped and revised the entire presentation deck via Figma.
Planning and Design Director: Celeste Park, Jia Kong, Ruby Lee, Yeeun Min
Video and Sound Editor: Ruby Lee, Yeeun Min
3D Modeling: Denny Kang