Celeste Jeongwon Park
Graphic designer based in New York City and Seoul. Currently interning at the Visual Arts Press.


1. Olafur Eliasson Brand Identity
2. Bodega Brand IdentitY
3. Cobble Product
4. MŪTUS product ✶
5. Proust Packaging


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©2025 CELESTE JEONGWON PARK

Cobble
as Team +82 (w/ Jia Kong, Ruby Lee & Yeeun Min)
Product, UI/UX, Brand Identity, Art Direction
2024

Graphis New Talent Awards 2025 / GoldCobble is a safety-comfort product which we designed as a form of handy keychain. It provides immediate support service that utilizes AI to suggest safer routes, sends notification and real-time alerts to selected users, plus an SOS button in case of urgent emergencies.
Came up with the name Cobble that can be utilized with the form and function, while comprehending the keywords that could describe our project, such as comfortable, accessible, firm, etc.
Created the brand identity of Cobble, while shaping out the appearance of our physical product.
Created a wordmark of connecting C and O to visualize the toggle structure of our product.
Integrated several footages of out final video with AfterEffects and added background music that suits well with the concept.
Organized, prototyped and revised the entire presentation deck via Figma.


Planning and Design Director: Celeste Park, Jia Kong, Ruby Lee, Yeeun Min
Video and Sound Editor: Ruby Lee, Yeeun Min
3D Modeling: Denny Kang